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The Most Effective Suffixes for Brandable (Part Two)

Suffixes are word endings that can be used to create distinct and memorable names. You can combine them with other elements to create a one-of-a-kind name for your business. Keep reading to learn the most effective suffixes on Squadhelp for creating unique and brandable names.

“App” is the most effective suffix

According to Squadhelp, one of the leading naming platforms on the web, the most effective suffix is “app.”Based on their analysis of over 6,500 contest submissions and 175k+ listings, Squadhelp found that the sell-through rate for names ending in “app” was significantly higher than any other suffix. This means that brandable names with the suffix “app” are more likely to be sold to clients, making them the best option for those looking to create unique and memorable brand names.

Why is the “app” suffix so effective? Well, it’s likely due to the fact that “app” has become synonymous with digital technology and innovation. It is also likely due to the increasing prevalence of mobile apps in our daily lives. By adding this “app” suffix to your chosen word or phrase, you can create a sense of modernity and cutting-edge technology that is appealing to both businesses and consumers alike.

Of course, it’s important to note that not every word or phrase will work with the “app” suffix. It is not a good fit that you just offer the one-time service instead of software, a mobile app, or a web-based app.

Suffix Ranking that Achieved the Best Performance

Over the years, adding the right suffix can really take a brand name to the next level.
Here is a ranking of the top suffixes that have achieved the best performance on Squadhelp:

  1. App
  2. Plus
  3. Nova
  4. North
  5. City
  6. Spot
  7. Arrow
  8. Geek
  9. Verse
  10. Bee
  11. Key
  12. Path
  13. Hero
  14. Cart
  15. Worth
  16. Joy
  17. Cube
  18. Vibe
  19. Edge
  20. Panda
  21. Leap
  22. Fully
  23. Hill
  24. Hive
  25. Labs
  26. Strive
  27. Owl
  28. Fox
  29. Fuse
  30. Bull

Ultimately, the key to creating a successful brand name is to choose a suffix that enhances the original word and creates a unique identity for the brand. Whether it’s “app”, “plus”, or something entirely different, a strong suffix can take a brand name to the next level.

The Benefits of Strong Suffixes

When you add a strong suffix to a popular word, it can help your brand stand out from the competition and create a lasting impression on your target audience. 

The strong suffix will accurately represent your business, which not only sounds good but also aligns with your brand values and message. For example, adding “path” to a word could create a powerful and meaningful name like “ClearPath.” This cybersecurity company uses the “path” suffix to emphasize its focus on protecting customers’ digital footprints. The name makes it easy for customers to understand what Clear Path does.This can be an effective way to resonate with your target audience and help your business grow.

What are some examples of successful brands that use suffixes?

There are countless examples of successful brands that use suffixes in their names to create memorable and distinctive brand identities. Many successful brands have used this strategy to establish their identity in the market. Here are a few examples:

  1. Cash (app): This mobile payment platform is one of the most recognizable brands in the fintech space. The addition of the suffix “app” not only makes the name catchy, but it also communicates the purpose of the app in a simple way.
  2. Disney(plus): This is the popular streaming service from Disney that features their extensive library of movies and TV shows. The addition of the suffix “plus” communicates that the service offers more than just traditional Disney content, making it more appealing to a wider audience.
  3. Insta(Cart): InstaCart is a grocery delivery service that has become increasingly popular over the past few years. The addition of the suffix “cart” reinforces the service’s purpose, making it easy for consumers to remember what the brand offers.
  4. Food(Panda): Adding “panda” to a food-related word could create a playful and memorable name. This popular food delivery service uses the “panda” suffix to add a fun and playful element to its name.

These examples show how the use of suffixes can be effective for end users, and you should consider the those suffixes first for creating brandables.